In this latest Digital Excellence 2019 Speaker Insight article we interview Nell Armitage, Digital Project Manager at the Sustainable Restaurant Association. She will be talking about how to local away valuable member content behind your community platform.

What does your organisation do and how many members does it have?

The Sustainable Restaurant Association (SRA) is a national not-for-profit membership association that provides a variety of foodservice providers, including restaurants, pubs, cafes and universities with advice and support to help them navigate the whole spectrum of sustainability issues. The SRA also offers a star rating (1,2 or 3 stars) to evaluate how far down the sustainability path restaurants and hosts an awards ceremony every year to award sustainability champions. The SRA represents 10,000 restaurant sites across the UK and globally as well as 100 foodservice suppliers.

What is your session about at Digital Excellence 2019?

My session will share insight into how we utilise our online community platform to host our most engaging member content and inspire members to our connect with each other. 

Why is this a topic of interest to membership professionals?

Many membership professionals will associate with the struggle to engage their members digitally and through our example we can make a strong recommendation to invest in an online platform such as Salesforce community cloud.

Who is your session useful for, who would find it useful?

Non-profit organisations in particular as using this platform is only possible due to preferential pricing available to us.

Why did you agree to take part in Digital Excellence 2019 as a speaker?

Having attended a MemberWise talk previously, I saw an opportunity with DIG19 to get inspired by others’ case studies from a range of industries and initiatives. 

Are you looking forward to attending and what do you hope to get from it?

I am very much looking forward to presenting on the day and i’m sure the event will provide great opportunities to understand the latest innovative practices related to member engagement.